Page 19 - 109年臺灣原住民族企業狀況調查

enterprises).

(7) Provision of business information via the Internet: Of all
indigenous enterprises, 45.66% provide business information

via the Internet, while 54.34% do not. Among those who do

not do so, 6.45% (581 enterprises) have expressed that they
have such needs. Among the enterprises that provide

business information through the Internet, Facebook is

utilized by most (81.40%), followed by LINE@ (32.96%),

and Google Merchant (31.48).

(8) Mobile payment: Of all indigenous enterprises, 14.59%
provide mobile payment options for sale transactions.

Enterprises that do not do so represent 85.41%, and 10.65%

(960 enterprises) of which expressed that they have such

needs. Among the enterprises that provide mobile payment
options, Taiwan Pay is the most utilized mobile payment

brand (71.86%), followed by LINE Pay (45.63%), and

JKOPay (22.05%).

(9) Online sales: Of all indigenous enterprises, 23.92% make
sales via the Internet. Enterprises that do not do so make up

76.08%, and 9.10% (820 enterprises) of which expressed that

they have such needs. Among the enterprises that make sales

via the Internet, Facebook is the most utilized platform

(70.12%), followed by LINE (33.50%).

(10) Digital system: Of all indigenous enterprises, 12.55% have

introduced digital systems. Those that have not done so make

up 87.45%, among which 12.98% (1,170 enterprises)

expressed that they have such needs. Among the enterprises
that have introduced digital systems, POS systems are the

most utilized (55.00%); followed by purchases, sales and

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