Page 18 - 109年臺灣原住民族企業狀況調查

(9) Organizational innovation: Of all indigenous enterprises,
12.61% have introduced new or improved marketing,

organizational strategies or management methods, while

87.39% have not. Among the enterprises that have not

introduced organizational innovation, 13.54% (1,220
enterprises) have needs for such innovation.

(10) Private brand management: Of all indigenous enterprises,

15.77% manage private brands, while 84.23% do not. Among

the enterprises that don't manage private brands, 8.96% (807

enterprises) have needs for such innovation.

(11) Legally registering texts or images as trademarks and

trademark marketing: Of all indigenous enterprises, 8.21%

have legally registered texts or images as trademarks, which

are promoted in the market. Enterprises that have not done so
account for 91.79%. Among those that have not legally

registered texts or images as trademarks, 13.22% (1,191

enterprises) have needs for such innovation.

(12) R&D expenditure: Of all indigenous enterprises, 7.38% had
R&D expenditure in 2020, while 92.62% did not.

2. Of all indigenous enterprises, 67.71% have implemented

digitization or introduced technological application. Among the

enterprises that have not implemented digitization or technological

application, 25.37% have such needs. The statuses of various
technology applications and demands are as follows:

(6) Computers or network equipment that assist internal

operations: Indigenous enterprises that utilize computers or

network equipment for internal operations make up 53.15%,

while 46.85% do not do so. Enterprises that do not utilize
computers or network equipment represent 6.80% (613

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